How to Get the Most Out of Your Casino Marketing

The world’s best casinos offer something for everyone. From casual players who enjoy the excitement of spinning reels to seasoned pros who prefer games that require more strategy, gambling offers an adrenaline rush that can’t be matched. From slots and roulette to baccarat, keno, blackjack, poker, and more, casinos aren’t just for playing—they are entertainment venues that offer food, drinks, live music, top-tier hotels, and even spa services.

In the United States, around 51 million people visit casinos each year. Whether they’re on the strip in Sin City, taking a shuttle bus to Atlantic City, or in the pai gow parlors of New York, these visitors all share one thing: a desire to gamble.

While Casino is often lauded for its bravura set pieces and the slick way in which it visualizes the mob, Scorsese also delivers some of the most compelling themes in any movie ever made. The way Ace loses to a crooked wheel and then keeps coming back for more, the deception that he and Ginger were built on, the way Nicky turns into a hound for no good reason—it all speaks to how well-defined characters can engage in compelling drama.

To help you get more out of your casino marketing, Cvent has rounded up some tried and true strategies to increase your discoverability and attract group business. From competitive ads to search ads, we can help you boost your discoverability to ensure that your audience is finding what they’re looking for.